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4. Targeting growth markets

A leading position in the growing BPO market

We lead the UK market in business process outsourcing (BPO) – the long term contracting out of business processes to help lower costs and improve service delivery.

We focus on the UK and Ireland, where there are significant opportunities for growth.

A growing market

Independent analysts have estimated that the total 2008 market for BPO in the UK was £5.6bn, against market potential of £94.2bn a year*. The benefits of outsourcing are now firmly acknowledged, and the market is forecast to grow at 9% a year until 2012.*

We are ranked as the BPO market leader in the UK with 25.5% market share.*

Total UK BPO market per annum
Capita market split by revenue
% of turnover 2008 2007
1. Life and pensions 16 11
2. Insurance 8 10
3. Financial services 5 4
4. Other corporates 23 23
5. Local government 20 20
6. Central government 10 12
7. Education 11 13
8. Transport 5 6
9. Health 2 1

Strong competitive differentiation

Our scale, flexible infrastructure and expertise allow us to offer compelling service solutions across each of our chosen markets. Our clients benefit from reduced costs, improved business processes and better services to offer their own customers. Our reputation for innovative business transformation and consistent service delivery enables us to compete strongly in our marketplace.The long term contracts we secure, and our high contract renewal rate, evidence our clients' satisfaction and in turn help us secure further business.

In our chosen markets we tend to bid against differing groups of fairly stable competitors. Increasingly, clients are seeking outsourcing partners with the scale, expertise and financial stability to deliver a complex range of services under long term contracts. Capita has the breadth of service offering, expertise and resource to meet these needs. Many of our competitors are focused on a single service offering and so may have to bid in consortium for more complex contracts.

Our focus on the UK and Ireland has allowed us to develop a detailed understanding of our chosen markets and the key drivers for outsourcing in each sector.This market knowledge, alongside our scale and our core skills in change management, ICT and business process transformation, gives us competitive advantage.

Competitor rankings UK BPO market*

% market share
  2008 2007
Capita 25.5 22
Accenture 6.8 6
Xchanging 6.4 5.1
EDS 5.5 6
Vertex 4.4 7

*Ovum 2008

9 diverse and growing markets

As well as being the UK's leading provider of BPO, business transformation and professional support services, we are number one in most of our sector markets. We currently operate in 9 distinct markets where the drivers for outsourcing are strong.

All our markets have maintained a good flow of outsourcing opportunities across both public and private sectors.

In the private sector:

Capita is well established in the private sector which accounts for 52% of our turnover.


1. Life and pensions

Our scale, focus on customer service and investment in specialist technology makes us a compelling choice.

Life and pensions

2. Insurance

Capita works with its clients as a strategic partner, helping them to rise to the insurance industry’s challenging business environment.

Insurance

3. Financial services

Capita is a strong, stable service partner for clients facing fierce competition and growing regulation.

Financial services

4. Other corporates

Capita helps increase our clients’ competitiveness by enhancing their customer services and reducing costs.

Other corporates

In the public sector:

Today, the public sector accounts for 48% of our turnover.


5. Local government

Transformation of public services remains a top priority for our partnerships in local government.

Local government

6. Central government

Capita helps Government departments to improve the quality, efficiency and capacity of public services.

Central government

7. Education

Capita combines first class professional support services and innovative products with education expertise to help clients deliver against challenging agendas.

Education

8. Transport

Through its property consultancy business, Capita Symonds, Capita is one of the UK’s leading transport and infrastructure consultancies.

Transport

9. Health

Capita is helping to deliver the transformation of the health sector demanded by Government and public alike.

Health

Continued growth

With strong demand for outsourcing continuing across our markets,we will remain focused on selecting opportunities where we believe we can clearly meet clients' expectations, maintain controlled growth and achieve a reasonable return for the Group.

In 2008, our strongest markets remained life and pensions and local government. Both markets continue to offer a steady flow of opportunities. Central government, a market which has been less active in recent times, is beginning to offer some interesting opportunities, including 2 of our major contract wins in 2008: the Gas Safe RegisterTM scheme for the Health and Safety Executive and NHS Choices, the NHS' online presence. Looking ahead, we believe greater demands on public spending will bring a greater requirement to deliver high quality public services at reduced cost – and we are well placed to help achieve this.

While constantly expanding our offering in our chosen 9 markets, we also proactively identify and target new market segments where we feel we can add value. We are interested in developing further opportunities in the health market following our recent success in winning the contract to deliver NHS Choices. This contract gives us wide insight into health issues and policy, and engagement at a central government and health trust level. Defence is an area of government where we have previously been fairly inactive but now see opportunities to provide back office administration services.

In the current economic climate, an increasing number of private sector organisations are expected to review their business models more rigorously and identify areas where outsourcing could reduce financial risk, lower costs and offer protection against economic volatility. With our scale, expertise and financial stability, we believe we are well placed to help these potential clients create more flexible, lower cost operating models while improving service quality.